For dealerships & service shops

Service reminders that land in their calendar.

TheyCal is calendar sync for dealerships and service shops. Every customer's car gets a reminder in their own calendar, timed from its last visit, with your booking link one tap away. When they come in, the next one moves by itself.

30-day free trial · No credit card

A short film showing how TheyCal works. Its captions are listed below it.
  1. You email customers when service is due.
  2. It sinks in their inbox, unopened.
  3. Instead, they scan your code at the counter.
  4. And follow you with Google, Microsoft or Apple Calendar.
  5. Service reminders appear in their own calendar.
  6. No app to install. Nothing to open.
  7. Post a sale or a special once.
  8. It lands on every customer's phone.
  9. Move it, and every copy moves with it.
  10. One tap books their service on your site.
  11. They book with you. You see the click.
  12. See who follows, who clicked, and on what device.
  13. See which reminders get the clicks.
  14. Follow once. Stay in sync for good.

How it works

From your customer list to their calendar

  1. 1

    Bring in your customers

    Upload a spreadsheet exported from your DMS: name, email, year, make, model, last service and mileage. People already following get their cars; everyone else gets an invitation from you. Walk-ins scan the QR code at your service counter.

  2. 2

    Each car gets its own schedule

    Reminders are due a set time after each car's last service, every six months, say, with a different interval by type if you like (trucks every four). A reminder goes out the week before it's due, and another if they haven't been in.

  3. 3

    They come in, it resets

    Tap "Serviced today" on their page, or upload your list again: the next reminder moves to match. An upload only ever moves dates forward. If a car misses three due dates in a row, its reminders stop, so nobody gets nagged forever.

  4. 4

    Customers keep their cars up to date

    They add a new car or mark one sold from their own TheyCal page, and you see the same cars on yours. A sold car's reminders come off their calendar.

Beyond reminders

Everything else your service lane wants them to know

Clinics and specials

Tire swap Saturdays, winter checks, recall days. Put them in a "Service specials" channel that customers can switch off, and your reminders still reach them.

Aim by vehicle

Send an event only to people with a Subaru, a truck, or a car past 100,000 miles. TheyCal checks every car on their account.

Has a vehicle whose make is Subaru

See who taps Book

Links in your events are tracked, so you can see which reminders people clicked through to book, and who.

Do the math

What a customer who comes back is worth

Use your own numbers. How many customers a reminder brings back is your guess; we don't promise one.

Example numbers; change them to yours.

Service revenue they'd bring

$48,000

a year · $4,000 a month

Questions

What service managers ask

Does it connect to my DMS?

Not directly yet. Export a customer list from your DMS as a spreadsheet and upload it; upload again whenever you like and service dates move forward to match.

What if a customer services somewhere else?

They can update the date or remove the car from their page. If they don't, its reminders stop after three missed due dates.

Can we change what the reminder says?

Yes: the title, the description, when it goes out and how often. Your booking link and address are added for you.

What does the customer need?

A Google, Outlook or Apple calendar. No app. They follow from your link, QR code or invitation and pick the calendar it goes to.

What does it cost?

Start with a 30-day free trial, no credit card needed. See pricing for the plans.

Get a service reminder in your own calendar.

The demo takes a minute. Or start your 30-day free trial, no credit card.